Online Marketing Campaigns
More qualified inquiries for your properties. We manage Google Ads and social media campaigns to capture leads ready to schedule a visit. Conversion tracking, continuous optimization, and simple reporting are available. Attract more customers with smart campaigns on Google, social media, and email. We design, launch, and optimize each ad with real data to maximize clicks, leads, and sales. Precise targeting: Reach those ready to buy. Real-time measurement: Know what's working and what's not. Continuous optimization: Lower cost per lead, better results. Messaging and creative tailored to your business. The result? More visibility, more inquiries, and predictable growth.
Google Ads for Real Estate and Development
We create campaigns that attract real buyers: we segment by search intent ("3-bedroom apartments in Mar del Plata," "brand new well in the Güemes area"), interests, and location. We design ads and landing pages that convert, implement comprehensive measurement (calls, WhatsApp, forms, on-site visits), and optimize week by week to lower the cost per lead and increase scheduled visits.
Precise segmentation: search, YouTube, and networks with high-interest audiences.
Creative and copy targeted to square footage, amenities, and financing.
Real tracking: conversions via WhatsApp, calls, and forms.
Continuous optimization: A/B testing, smart bidding, and negative bids.
Result: More qualified inquiries, less wasted spending, and a predictable sales pipeline.
How we work (3 steps)
Express audit (48 hours): We review the account, objectives, and markets/areas.
Winning setup: campaigns + conversions + audiences + landing page/CRM.
Scale and optimization: we lowered the CPL and increased booking rates.
What's included (checklist)
Strategy by type (well, used, short-term rentals, luxury).
Local keyword research and ads by neighborhood/amenity.
High-converting landing pages + 1-click WhatsApp + call tracking.
CRM integration (tags by tower/project) and clear reports.
Weekly iterations and scaling roadmap by inventory.
What does "We lowered the CPL by 42%" mean?
CPL = Cost per Lead (average cost to acquire a qualified contact).
Formula:
CPL = Ad Spend Number of Leads \text{CPL} = \frac{\text{Ad Spend}}{\text{Number of Leads}} CPL = Number of Leads Ad Spend
Lead = Someone who leaves their details or contacts you (form, WhatsApp, recorded call), not a simple click.
Realistic example: You invest $1,000 and generate 100 leads ⇒ CPL = $10.
After 6–8 weeks of optimization (improving keywords, ads, landing pages, and bidding), we generated 140 leads with the same investment ⇒ CPL = $7.14.
CPL reduction: (10−7.14)/10 = 28.6% (10 - 7.14) / 10 = 28.6% (10−7.14)/10 = 28.6%.
When we say “we lowered the CPL by 42%,” it means, for example, that we went from USD 12 to USD 6.96 per lead.
Why does it matter?
Greater efficiency: same budget → more real contacts.
Better ROAS: If your closing rate is 3–5%, lowering the CPL directly impacts cost per sale.
Scalability: Because it's cost-effective, you can increase investment without burning a budget.
CPL vs. other metrics
CPC (Cost per Click): Cheap isn't always good; many clicks without inquiries.
CPA (Cost per Acquisition/Sale): Ideal but takes longer to measure; CPL is a leading indicator for quick adjustments.
Mini case study (template for your site)
Building in a well – La Perla area
Month 1: CPL USD 11.40 (88 leads with USD 1,003).
Month 2: CPL USD 8.30 (121 leads with USD 1,004) – –27%.
Month 3: CPL USD 6.60 (152 leads with USD 1,003) – –42% vs. month 1.
Main changes: new ad groups by neighborhood, exclusion of irrelevant terms, landing page with WhatsApp sticky, call extensions, and A/B headline testing with “installment financing.”
Do you want to lower your CPL and fill your calendar with visitors?
Let's do a free audit of your account and give you a 30-day plan with clear objectives.